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Meanwhile, 74 percent of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity.But what about content marketing examples of companies doing it right? These examples offer inspiration for B2B marketers. Wherever business is done, you can be sure a host of B2B … When there is less content on a page, it has a way of drawing more attention. Flexfire LEDs launched in 2010 and today, they drive more than $5M in annual sales. HubSpot – The largest content marketing blog around, and one of the most influential. There is a persistent thought that B2B marketing is vastly different from B2C marketing. Learning from top B2B content marketing examples such as those presented here from Dropbox Business, Adobe, Bosch Professional, SaxoPrint, and SAP Leonardo can help inspire your own campaigns to reach new heights. Of the remaining 11% who don’t currently use content marketing, 52% say that they plan to do so within a year. Flexfire LEDs. Notice that although they don’t all follow the template exactly, each mission names the audience and the benefits they receive when they consume the content. However, GE provides one of the best content marketing examples for B2B brands. On their blog, Baremetrics create content that helps startup founders, managers, digital marketers, and developers. Content without a gate can improve trust with prospects because it removes roadblocks to valuable information. 2. It gave their investors an experience that was extremely interactive and used compelling storytelling techniques to keep them engrossed. Good B2B content tells them how to do their job better. Shopify’s Free Tools. 6 B2B Content Marketing Examples that Actually Work. Typical examples of ungated content are blogs, infographics, videos, and case studies. What defines a successful B2B e-commerce website?We’ve worked it out for you and put together a list of 8 successful examples of B2B e-commerce to inspire your own web store. 6 Examples of Content Marketing Mission Statements. Blog posts, social media posts, and emails all have their place, but interactive eBooks can be particularly valuable for attracting an audience and nurturing and converting leads. B2B Content Audit – When you need to know what is and isn’t working. As seen before, most companies, be it B2C or C2B or C2C or even B2B, all depend on basically at least one other company or business in order to function. In some ways, it is—namely, you're trying to get a company to be your client or customer. The B2B content marketing campaign also incorporated psychometric research, infographics, blog posts, and a 20-page ebook – another example of a brand investing time in content to create something that blows the competition away. Again, this popup has a strong visual component with the image on the left-hand side standing out. For me, that was the first thing my eyes were attracted to. When it comes to content marketing for B2B, there are many different types of content you should consider for your content arsenal. Ninety three percent of B2B companies say content marketing generates more leads than traditional marketing strategies. Key stats. For example, below is a screenshot of a blog post on the Baremetrics blog. The B2B company provides metrics that help businesses segment, compare and track growth. Rather than highlighting their consumer products (like washers and vacuum cleaners), the company decided to use social media influencers to highlight their other business – like jet engines and wind turbines. B2B marketing can sometimes seem to play second fiddle to its more glamorous sister, B2C marketing. 10+ B2B Marketing Business Plan Examples B2B or business-to-business marketing is one of the strategic approaches that businesses incorporate in their operational activities. Note: Does your B2B marketing campaign need a tool to help you identify new leads and learn more about them? Examples of B2B companies There are B2B companies in every industry, from manufacturing to retail. There’s a lot of additional work you’d need to do before you could implement your B2B content marketing strategy. 7. One of the best B2B content marketing examples that showcases this strategy is Hexagon, an industrial IT solutions company. For the rest of the year, you want a plan with broad … Here’s another B2B brand that provides content marketing consulting, along with social media strategy, digital marketing, and customer experience strategy. Simply put, B2B marketing targets other businesses and B2C focuses on individuals. One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. When it comes to content marketing, campaigns built One way to have an idea of how they differ is to take a closer looks at B2B content marketing examples. By taking a good look at the 17 examples and tools we provide here, you’ll gain a clearer picture of what you need to do to stay relevant, be competitive, and find success when it comes to B2B online sales. B2C and healthcare content examples. Because the human brain processes visuals 60,000 times faster than text, it is far simpler for people to remember visual information than the same information in written form. There is no formula for a perfect landing page. Baremetrics is all about one thing: Metrics. B2B Companies Examples. Moreover, 72% of marketers applaud content marketing for increasing leads and engagement. Written content is useful, but today, visual materials are outperforming written content for B2B marketing, and they will continue to be one of the most frequently used B2B content marketing strategies. In this article, we are revealing some of the best examples of B2B eCommerce sites, what they are doing right, and how you can create a successful one of your own with X-Cart. Here are some of the best B2B content marketing examples to give you some guidance and inspiration. As you read through these expert tips, keep in mind that you should never abandon a strategy that’s already working. As technological innovation grows rampantly in this digital age, your company has to learn several more ways on how to tap new markets and get the loyalty of your current market hold. To present their annual report to their investors, they decided to use Augmented Reality. 10 Examples of Awesome B2B Landing Pages. CES Tech Talk Podcast Distills Key Takeaways. In a B2B context, when we say content, we usually mean press releases, case studies and whitepapers. Here are some examples of content marketing mission statements for both B2B and B2C companies. But there is a world of content opportunities waiting for B2B pharma organisations based on the inbound methodology. They have split their content into streams – marketing, and sales. This eighth article is going to look specifically at B2B content personalization and showcase some great examples. The ideal approach can come in many forms. For example, if you focused on blog content, you’d need to define what keywords you will target, decide who will write the content, and a bunch more besides. B2B buyers are in some ways starved for fun content. If you can have even a little fun in your B2B content, your content will stand out a lot more than it would otherwise. HubSpot teaches you that right away. 5 B2B Email Examples to Inspire Your Own Email Marketing A 2018 study by The Data & Marketing Association found that B2Bs receive 52 percent more clicks than B2Cs (3.2 percent vs 2.1 percent). Shopify’s Free Tools; Ahrefs’ Blog; Slidebean’s YouTube Channel; MeetEdgar’s Podcast Strategy; First Round — The Review; Kinsta’s Blog; YouGov’s Blog ; 1. Let's talk about business-to-business content personalization. Alright. It’s a trade-off, though, because although ungated content can increase views, lead generation can suffer if you’re not utilizing contact capture. One such brand is Flexfire LEDs, which receives 80% of its revenue from B2B sales, but also sells direct to consumers. Create a comprehensive plan for a quarter first. But, the most effective B2B marketing examples are built by companies that take the time to learn who their customers are and what will resonate with them. Here are five B2B content marketing examples from companies that understand their audiences well and use their content marketing to provide Youtility. B2B Content Marketing – Adding value: content is what your prospects are actually searching for. Content marketing works for B2B businesses. With the advantages and disadvantages of B2B businesses out of the way, let’s look at a few examples of B2B companies to get a better understanding. By these numbers, it’s clear that it’s easier to get subscribers to engage if you’re a B2B … It’s fair to say the results were impressive. Of course, B2B content does tend to be a little more serious than B2C content, but that’s actually an opportunity. B2B Marketers’ Opinions About Content Marketing 80% 9% 11% 74% 12% 14% 62% 18% 20% 20% 20% 21% … They aren’t the same. Their customer education guides have attracted thousands of links and shares, as well as raising their profile. Base: B2B content marketers; aided list. Backed by solid research, each of these campaigns show elements that — when deftly incorporated into your content marketing efforts — will give you the upper hand. 1. Check out a few top B2B content marketing examples brands who are doing it … In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Quid’s homepage design is polished and simplistic, making small statements impactful. Base = Content marketers; aided list. B2B Social Media Marketing – Multiply your ROI in social media marketing with our tactics. The campaign achieved 220% of its lead generation target and delivered an initial ROI of 25:1. Quid is a great example of this theory, improving their user experience with a minimalistic approach (a rare choice in B2B web design) to reduce load time and increase readability. CMI’s 2020 research shows that 92% of the most successful B2B content marketers say their organization values creativity and craft in content creation and production. It’s yet another example showing that so-called “boring sectors” can still wow their audience. About 89% of the B2B marketers employ content marketing according to the Content Marketing Institute. B2B Usability & User Testing – Learn how site visitors interact with your site. 4. Writing content for companies is no different than writing content for any other online brand, the key is understanding a bit more about your chosen industry. B2B Content Lesson: Leverage Your Experts and Break Down the Facts Through a Podcast. You saw some examples above but here are even more B2B content marketing requests you’ll see from brands: Those should all look familiar to most freelance writers. Now that we’re clear on what B2B content marketing is and why it’s harder to do than ever before, let’s take a look at some proven ways to crack this nut. 2018 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Indicate your level of agreement with the following statements concerning content marketing in your organization. B2B doesn’t stand for “boring to boring.” Although the intended audience for B2B content marketing is other businesses, the content created should be as snazzy and engaging as content created for a consumer audience. The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business. 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